Guides
Plain, practical answers for creators and brands who publish video. No jargon, no hype.
Short-formWorking with an editorPodcastsLinkedIn
- How to turn a podcast episode into short clips A step-by-step guide to finding the best moments in a podcast or long video and turning them into short clips with strong hooks, captions and the right format for each platform. 7 min read
Short-form - What to prepare before handing footage to a video editor A practical checklist for briefing a video editor: which files to send, what to put in the brief, how to share references and brand assets, and how to give feedback that saves revision rounds. 7 min read
Working with an editor - How to write a hook for a short video Five hook patterns for short-form video, how to find a hook in footage you already have, and the mistakes that make viewers scroll away in the first seconds. 6 min read
Short-form - How to turn an audio podcast into a video podcast How to add video to your podcast: recording options, simple camera layouts, graphics, chapters and clips, whether you are starting fresh or working from existing audio. 7 min read
Podcasts - How to repurpose a YouTube video for LinkedIn Why a YouTube video should not simply be reposted on LinkedIn, and how to choose the idea, cut the version, pick the format and write the post for a professional feed. 6 min read
LinkedIn - How to choose a video editor: 8 questions to ask Eight questions that show whether a video editor is a good fit, what good and bad answers sound like, and how to run a short trial before committing. 7 min read
Working with an editor